The Fizzle Show PodcastThere are people who do business in ways that turn your stomach.

They’re willing to do unethical things, take advantage of people, and sacrifice their audience on the altars of profit and short term gains.

In this episode we explore this kind of business and provide the counterpoint, complete with a mind-boggling quote from Walt Disney, some tough-love sentiment from John Gruber and advice from one of the original big bloggers to folks just starting out.

We also talk about how knowing who the “bad guy” is in your industry will give you more direction, purpose, and focus.

Here’s to the idea that we can all focus a little less on the tactics of making a buck and a little more on the art of providing real, human value.

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Show Notes:

We don’t make movies to make money. We make money to make more movies.”

Walt Disney

Don’t do stuff that seems profitable but potentially messes up why people like you.”

Merlin Mann

There is an easy formula for doing it wrong: publish attention-getting bullshit and pull stunts to generate mindless traffic. The entire quote-unquote “pro blogging” industry — which exists as the sort of pimply teenage brother to the shirt-and-tie SEO industry — is predicated on the notion that blogging is a meaningful verb. It is not. The verb is writing. The format and medium are new, but the craft is ancient.”

John Gruber